As if it were a fever or a contagious disease, the star of 2015 has been the Minions license. The market is capricious and, after resting for several weeks on our shelves, these little creatures which are mad for bananas disappeared from our warehouse within hours.

The film premiere in July 2015 triggered young audience desires. However, to the despair of our customers, the Minions were sold out during most of the summer. The licensee could not cope with the high demand generated and while other competitors resorted to the pirate market, we were forced to inform our customers that we could not sell Minions because we only work with approved licensed items.

Only time will tell what is the new model that becomes youngster´s object of desire. The next premier of the film “Star Wars VII” in December may bring a new galactic fever. May the force be with us.

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